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ROCHELLE
DE LA CRUZ

Digital Marketing - Communications 
Graphic Design - Social Media Management  Photography - Videography - Campaign Development - Content Creator

About

I am a passionate and innovative creative professional with deep roots in the Tri-Cities area. I thrive on crafting unique and meaningful projects that not only elevate brands but also connect with audiences on a deeper level.

Every project is a chance for me to push my creative boundaries and refine my editing skills. I am dedicated to execute visions and exceeding expectations, ensuring they stand out with a creative and professional edge in today's competitive market. Let's work together to bring voice to your brand, your community, and highlight the passion behind your agency.

MY WORK

Insight into My Creative Work

Work

BRAND
IDENTITY

Wayne Financials LLC.

Wayne Financials LLC. is an outsourced accounting service business which I have developed their business branding, logo, business cards and manage their social media platforms.

Gear Up
Washington State University Tri-Cities

Designed a Branding Package that describes the elements of the Washington State University Gear Up Program. I designed a new logo for the program along with an Alternative and Submark logo. I developed the brands color palette, typography, graphic elements, mockups for printed branded items and any other elements unique to the program.

Marketing for LEVEL UP - GEAR UP

Lawn Gurus
Lawn Care Management

Designed a Branding Package for Lawn Gurus, a lawn care management business. Crafted the Lawn Gurus logo along with an Alternative and Submark logo. I developed the business's color palette, typography, graphic elements, mockups unique to the business.

SOCIAL MEDIA
MANAGEMENT

Communities In Schools Benton Franklin Social Media

I manage CISBF's social media across different platforms. I have designed consistent content that aligns with the business brand and values. Throughout different campaigns and week by week content, I design and post each flyer and social media content to boost online presence and engagement.

SOCIAL MEDIA
CAMPAIGNS

A Decade of Impact, A Lifetime of Change Social Media Campaign

To celebrate 10 years of Communities In Schools of Benton-Franklin, I designed and executed the "A Decade of Impact, A Lifetime of Change" social media campaign—turning a milestone into a movement.

From marketing materials to a dynamic fundraising strategy, I crafted visuals and messaging that engaged our community in a meaningful way. A key highlight was the "10 for 10" giveaway, where participants donated $10 and tagged 10 friends, that started fueling the campaign’s momentum. This initiative not only honored a decade of impact but also helped drive donations and awareness through a dedicated website launch.

SOCIAL MEDIA
MARKETING VIDEOS

A Decade of Impact, A Lifetime of Change Campaign Launch Video

To celebrate 10 years of Communities In Schools of Benton-Franklin, I collaborated with Executive Director Lupe Mares-Rojas to create a powerful campaign launch video. This video served as the heart of our "A Decade of Impact, A Lifetime of Change" initiative—highlighting the milestones, stories, and transformative work CISBF has accomplished over the past decade.

GRAPHIC
DESIGN

CISBF NEWSLETTER
End of Year Report

I designed and created the Communities In Schools of Benton-Franklin End-of-Year Newsletter, bringing our year of impact to life through snapshots of the team, and showcasing data to show the impact of CISBF. This report highlights key milestones, student success stories, and the incredible work CISBF has accomplished in supporting local youth.

TRIO Magazine

The TRIO Magazine was designed to attract new students to join the program .The magazine features resources and past events they had for students.The magazine includes past successful workshops and various upcoming projects TRIO plans on doing for the students. 

PHOTOGRAPHY
WORK

Communities In Schools of Washington Photoshoot Grant for Communities In Schools of Benton-Franklin

I received a Grant for Communities In Schools of Benton-Franklin to execute a National Photoshoot from CIS of WA. I was the director of 

De La Cruz Digital Marketing LOGO 1(White)-02.png

Check out De La Cruz Digital Marketing Instagram page to see more of my work!

  • Instagram
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