ARTIST
Bio

Hi, I’m Rochelle De La Cruz—a creator at heart, a storyteller by design, and a passionate advocate for meaningful connections through art and digital media. Born in Los Angeles and raised in Pasco, Washington, my creative journey started at home, inspired by my father—a Photographer and Videographer. From an early age, I was immersed in the world of visual storytelling, working alongside him to capture moments, edit content, and bring ideas to life. That hands-on experience grew my love for creativity and pushed me to step outside my comfort zone, embracing every challenge as an opportunity to grow.

Art has always been my language, but I discovered its true power when I saw how it could connect people, and build communities. In high school, I knew I wanted to shape my career around this passion, leading me to pursue a Graphic Design-focused Associate’s degree in Arts and Sciences from Columbia Basin College, which I completed in 2020.

Determined to expand my creative reach, I went on to earn a Bachelor’s degree in Digital Technology and Culture (DTC) from Washington State University in 2022, where I deepened my expertise in branding, multimedia design, and digital strategy.

Today, my work is more than just design—it’s about creating experiences that resonate. Whether through branding, photography, videography, or marketing, I thrive on transforming ideas into visual stories that inspire, empower, and connect. As I continue to grow as a creative professional, my mission remains clear: to craft purposeful designs, uplift communities, and help brands tell their stories in the most impactful way.